Lulu Holistics will also have Billboards in New York and Jamaica. Santiago plans to expand, she’s currently gearing up to open a third store. Lulu Holistics has locations in Fort Lauderdale, FL and in the Bronx, NY. The business officially launched in 2017 and since then they have opened two stores in addition to online sales. She explained that her mom is just as passionate about the business as she is, and even took some online classes to learn more. Her products are handmade, and safe for babies because everything is organic. A typical work day for Santiago averages 16-18 hour days but her passion for it is what keeps her going. The business is family ran and requires a lot of work. That’s when she decided to take a holistic approach to skincare.
#LULU HOLISTICS SKIN#
While most focus on make-up for short term solutions, she found it important to work on skin care for long term solutions. Santiago realized that skin is often the first thing people notice about one another. What started off as a fun arts and crafts activity ultimately ended up getting major attention, and turning into a rapidly growing business.
Santiago would watch her mother make the products in their kitchen while growing up. Growing up, she was taught from the best, her mother, Janet Frederick who is vegan and practices methods to heal the body. Her daughter Deannee was a lash technician at the time and when she saw the success of her mom’s products, she turned it into a business. Janet Frederick started off making her products in her kitchen. This is why many brands are utilizing social media to boost awareness.Deannee Santiago and Janet Frederick who are a mother and daughter duo, have managed to generate over a million dollars since the launch of their skincare product two years ago. Your visibility on social media plays a huge role in your success, both online and offline. This leads to lead generation, and by seeing what other brands are doing online, you get ideas for your content strategy.Ĭost-effectiveness is another way social media helps with regard to boosting brand awareness.ĭone any other way, you would incur hefty costs, but on social media, campaigns are inexpensive, and you can even boost awareness without spending money on sponsored content. Nevertheless, it is important to create content that is worthy of being shared. Social sharing is widespread on social media and can be very impactful for your awareness. This boosts awareness as more people get to interact with your posts.
VOBARA and Lulu's Holistics also emphasize that social media helps you promote content.
With social media, you can engage consumers at every stage of their journey, and the best part is that you have multiple ways to engage, from ads to conversations to even retargeting. Lulu's Holistics defines social media platforms as playgrounds for connecting and engaging with consumers. The first way that social media helps boost brand awareness is by enabling engagement. VOBARA points out that you are not constrained you can explore them all to find the most effective platforms. There are several ways you can use social media platforms to build brand awareness. One of the most popular means through which audiences learn about new brands today is social media. Additionally, in an age where the social media landscape is taking over, creating brand awareness through social media is a great way to build relationships with your audience.
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